Sell
You deserve much more than a sign in the yard, fliers in a box and an occasional viewing. You deserve an agent who will be at your side from beginning to end, ensuring that your property sells smoothly and you get the most money possible from the sale.
Pricing
Price your home strategically so you're competitive with the current market and price trends.
Staging
Recommend staging strategies for your home to cast a positive light on the features most important to buyers.
SEO
Optimize your home's Internet presence, including plenty of photographs and a description of your property.
Availability
Market your property's availability via email, direct mail and viewings to find prospective buyers.
Marketing
Provide you with weekly updates detailing marketing efforts and progress.
Agent
Walk you through each step of the selling process, from listing to close.
FAQs
Three important things you can do to help get your house sold are:
Leave when your house is being shown. Buyers prefer to look at homes when they can move around freely and the owners aren’t there.
Make your house is available as soon as possible. While it may be inconvenient to show your home at dinnertime or on weekends, buyers who can’t see a property when they’re eager may cross it off their list.
Listen to any feedback from buyers or agents about ways you can make your home more appealing.
Always coordinate with your Keller Williams agent for maximum exposure and a faster sale.
When you receive an offer to buy your home, you and your Keller Williams agent should review it and consider whether you want to accept it. Whether you have one offer or several, you and your agent will look at:
- The amount offered
- Whether the buyer has included or waived contingencies
- Where the funds are coming from, such as all-cash, a reputable local lender, a well-known online lender, or an unknown out-of-town lender
- The proposed closing date and date of possession of the house to see if it aligns with your needs
- Any special requests for items to convey or for special inspections
If you receive multiple offers, your KW agent can advise you on one of these options:
- Accept the best offer. If one offer stands out above the rest, you can accept that one right away. But be careful not to be swayed by a high offer if the financing seems uncertain or if the buyer hasn’t explained a plan for a possible low appraisal.
- Counter all the offers to get a better price and terms. You can ask all potential buyers to give you their best offer by a certain deadline.
- Counter one offer that’s close to what you want. If you like one offer but think the buyers could do a little better, you can send them a counteroffer to see if they’ll accept it.
The inspector will check:
- Structural conditions such as the foundation, beams and floors
- Roof condition
- Mechanical systems such as heat and air conditioning
- Appliances – to make sure they’re working, although some inspectors skip appliances that are not built-in
- Plumbing – for leaks, rust and water pressure
- Electrical systems such as grounded outlets and code violations
- Safety issues such as stairs, handrails, mold or chimney maintenance
Preparing for an appraisal is similar to prepping for an inspection. You should:
- Provide a list of all major improvements to the home and the age and condition of your roof, heating and air conditioning system, and appliances.
- Provide any permits required for home improvements.
- Clean your house.
- Provide full access to all rooms and spaces, including the garage, sheds, attic and crawlspace
- Remove or crate your pets.
- Leave the house, or at least stay out of the appraiser’s way.
Sellers may or may not attend the closing, so you should consult your KW agent and the settlement company to decide what’s best. You can sign all documents before the official closing. Sellers’ expenses, which are deducted from the proceeds of the sale, include:
- Final balance on your mortgage
- Real estate commissions
- Prorated property taxes, utility bills, homeowner’s insurance, and homeowners association dues
After the closing, you’ll:
- Receive the proceeds from the sale, usually by wire transfer.
- Cancel your homeowner’s insurance “post-close” – to make sure you’re covered on that day.
- Save your closing documents and home improvement records for taxes.